LANVIN
Scope — Creative Direction, UX/UI, Site Redesign
Designed at — BVA (acquired by Accenture Song)
Collaborator — Sierra Seifert
Site Launch — November 2022
LANVIN is a French luxury fashion house known for its heritage, craftsmanship, and timeless elegance.
As part of a Shopify migration, I helped redesign the ecommerce experience to reflect the brand's sophistication and legacy while supporting a flexible, scalable platform.
Visual Design
Built around a minimal editorial framework, the design uses restrained typography and generous white space to highlight LANVIN's photography and campaign content. The simplified visual system creates a sense of sophistication and clarity, allowing the brand's imagery and storytelling to take center stage.
The result is an elevated shopping experience that balances timeless elegance with a modern digital presence.
Creative Direction Exploration
To define the visual direction, we developed a series of visual explorations that combined editorial layouts (top row) with original design concepts (bottom row). Through the deliberate use of composition, scale, and negative space, these visual territories helped shape a minimal, image-led experience that reflected LANVIN's timeless elegance.
